![]() ![]() "We are excited to deliver a rich and memorable brand experience while welcoming both new and loyal customers into these locations." Photo: Courtesy of Tag Heuer market and are thrilled to announce the expansion of our retail footprint," Beaufils told UncoverLA. ![]() "We're continuing to build on our strong momentum in the U.S. To celebrate the new California outpost, Tag Heuer CEO Frédéric Arnault and president of TAG Heuer North America Benjamin Beaufils, welcomed media, influencers, and clients from across Southern California for a night filled with tasty cocktails and beautiful watches. Today, the brand's stand out pieces include their new vintage-inspired Monaco ($9,200 to $9,800) design, their striking green Aquaracer Professional 300 ($4,200), and their classic steel, ocean blue, and yellow gold Aquaracer ($2,400). Photo: Courtesy of TAG HeuerĪvant-garde in their approach to watchmaking, Tag Heuer has continually led the way within their industry, from creating the oscillating pinion for mechanical stopwatches in 1887, to the first automatic-winding chronograph movement in 1969, and the first luxury smart watch in 2015. Throughout the space, striking photography of the brand's global brand ambassador and world-renowned surfer Kai Lenny grace the walls, adding a unique vibrancy to the boutique. The new location channel's Tag Heuer's classic aesthetic while taking inspiration from the coastal setting, incorporating colorful surfboards, powder blue bead-board walls, energetic artwork, and pops of the brand's signature racing red. Founded in Switzerland in 1860 and now available internationally as part of the elite LVMH (Moët Hennessey Louis Vuitton) group, the brand has expanded their North American presence, opening their first boutique in California within Costa Mesa's trendy South Coast Plaza. To learn more about TAG Heuer, please visit the brand’s website.Renowned for their clever innovation, unique technologies, and luxury heritage, Tag Heuer is regarded as one of the most iconic watchmakers in history. ![]() The vibrant atmosphere and multiple watch sales during the event were a buoyant signal of potential things to come as in-person watch events begin to re-emerge, and if the success of this event is any indicator TAG Heuer’s latest boutique should prove to be a solid asset for the brand. The aBlogtoWatch community also had a strong showing at the event, with a large group of dedicated readers joining both aBlogtoWatch News Editor Sean Lorentzen and aBlogtoWatch founder Ariel Adams in the wake of a dedicated sponsored post campaign. The new space draws liberally from its Southern California surroundings, with a strong emphasis on the recently refreshed Aquaracer line, surfing images on the walls, and a new hand-painted custom surfboard painted by California artist Drew Brophy during the event joining the trademark TAG Heuer motifs of classic Calibre 11 images and Gulf Racing memorabilia.Īmong the guests enjoying hors d’oeuvres and champagne at the opening were a wide array of TAG Heuer executives and brand ambassadors, including brand CEO Frédéric Arnault, President of TAG Heuer North America Benjamin Beaufils, and TAG Heuer global brand ambassador and professional surfer Kai Lenny. ![]() The brand’s gala opening of its exclusive boutique in the South Coast Plaza mall in Costa Mesa, California was a vibrant kickoff for its revised boutique concept, as well as the only current dedicated TAG Heuer boutique on the West Coast. Jwas an important day for both TAG Heuer and the recovering spirit of in-person luxury retail in the wake of the ongoing global COVID-19 pandemic. ![]()
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